Our Work

Things we've built

Working systems and real results, not slide decks. A few of the things we've shipped for clients, live and in production.

Case study · Google Ads turnaround

The 60-day turnaround: 2.3x the return on ad spend

Same revenue. Less than half the spend. In two months we more than doubled the return on every dollar this account put into Google.

▲2.3x

More return on ad spend

1.40x → 3.25x

−58%

Ad spend

cut by more than half

−52%

Cost per sale

NZ$116 → NZ$55*

≈ Flat

Revenue held

within 3% of before

An online retailer came to us spending heavily on Google with little to show for it. The account was wide, noisy and expensive: NZ$56k in a single month to return NZ$78k, a return of just 1.40x before the cost of goods. Plenty of activity, almost no efficiency.

We rebuilt the structure, cut the waste, and concentrated spend on what actually converted. Sixty days later the account returned NZ$3.25 for every dollar, up from NZ$1.40, while holding revenue almost exactly where it was on less than half the budget.

Google Ads account dashboard before the work: high spend, low return. — March · NZ$56k spend → NZ$78k value · **1.40x ROAS**

Google Ads account dashboard after the work: half the spend, more than double the return. — May · NZ$23k spend → NZ$76k value · **3.25x ROAS**

By the numbers

Figures shown in NZD. The account reports in USD (as in the screenshots above); NZD figures are converted at the prevailing rate and rounded.

Metric	Before	After	Change
Return on ad spend	1.40x	3.25x	2.3x
Ad spend (month)	NZ$56,100	NZ$23,500	−58%
Revenue from ads	NZ$78,500	NZ$76,400	held (−3%)
Cost per sale	NZ$116	NZ$55	−52%
Sales (conversions)	482	424	−12%

*Cost per sale shown in NZD. Results describe one account over a specific period and are not a guarantee of future performance. Outcomes vary by market, budget, product and competition.

Five Star Napkins

Custom Product Designer

A custom in-browser design studio built straight into Five Star Napkins' Shopify store. Customers pick a napkin, drop in their own artwork or text, and drag it into place on a live preview with safe-zone and alignment guides, then order, no app, no account, no back-and-forth. Behind it, every design renders to a 600 DPI print-ready vector file and flows through an automated fulfilment pipeline, so the proof on screen is exactly what gets printed.

Shopify
Custom JS engine
600 DPI vector output
Azure backend

Try the live tool

United House

Website, search & reputation

A full digital presence for United House, a high-end Auckland villa and character-home builder. We started with the marketing strategy: who they are for, what they should be known for, and the searches their customers actually make. Then we built the website around that strategy, structured so Google and AI search can read exactly what United House does and where they do it. We set up and tuned their Google Business Profile, and activated past clients and trade partners to leave reviews, turning 40 years of word-of-mouth into a reputation that finally shows up online.

Marketing strategy
SEO & GEO website
Google Business Profile
Reputation building

Visit the site

Before

5.0★ · 11 reviews

After

5.0★ · 36 reviews

Redline Combat Academy

Digital Reputation Development

A five-star Auckland boxing gym with the reputation to match, it just wasn't showing up online. We activated their members to leave Google reviews and, in seven days, more than tripled the count, so the customers asking Google and AI for the best gym can finally see them.

Google Business Profile
Review activation
Reputation building
AI visibility

See the Google profile

Results describe one business over a specific period and are not a guarantee of future performance. Outcomes vary by business, market and starting point.

Want one of your own?

If your business needs software, automation, or a marketing system actually built, tell us what you need and we will quote it.

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