Most agencies sell retainers. We build systems.
Most marketing agencies sell you a retainer. Most AI companies sell you a chatbot wrapper and a subscription. Neither leaves you owning anything. We do the opposite: we build the actual systems, the campaigns that bring customers in, the AI that takes the grunt work out of your operations, the software your business needs, and you keep all of it.
Nothing we sell is a first attempt. We run our own marketing, our own AI, and our own software on the same stack we build for clients. By the time it reaches you, it is proven. You are getting deployed work, not an experiment billed by the hour.
Build > Pitch
Every engagement produces working software, not a proposal deck. You can use what we deliver from day one.
Own > Rent
You keep everything we build. No vendor lock-in, no monthly fee to access your own tools.
Depth > Breadth
We take on fewer clients and go deep. Senior attention and real results, not a junior and a template.
Proof
Working software. Real businesses.
We would rather show you than tell you. From a full in-browser design studio built into a Shopify store, to search and reputation systems that turn decades of word-of-mouth into online demand, here is what we have built for AU and NZ businesses.
Founder
Maxwell Cameron
I founded LC Commerce to do agency work the way I always wished agencies did it: build the thing, prove it works, hand it over. I run strategy, sales, and technical delivery myself, so the person you brief is the person who builds and ships.
My background spans paid media, SEO, AI systems, and full-stack software. That range is the point: most business problems do not fit neatly into one agency's box. I have built Google Ads systems, custom Shopify tools, AI operating systems, and machine-learning pipelines, with certifications across Google, Microsoft Azure, Shopify, and NVIDIA.
When you book a call, there is no account manager and no handoff. You talk to the person who does the work.
How We Work
Simple process. Real results.
Discover
We dig into your business, your customers, and the real problem. Good questions before any build.
Scope
A fixed plan: exactly what gets built, what it costs, and when it ships. No open-ended retainers.
Build
Regular check-ins and working demos, so you watch it come together, not a status email.
Deliver
Working software, training, and documentation, and you own all of it.
Ready to talk?
Every engagement starts with a conversation. No pitch decks, no proposals until we understand your business. Tell us what you need and we will quote it.